Verdane, Founder Jakob Tolleryd and other private investors sell Swedish price comparison website to Schibsted

9 Sep, 2013

Verdane Capital VII K/S (Verdane VII), founder Jakob Tolleryd and some other private investors have sold portfolio company Compricer AB (Compricer) in a transaction with Schibsted Media Group. During Verdane VII's holding period of just over two years, the company has doubled revenues and increased profitability five times.

”A core competency of Verdane Capital Advisors is to identify ways to improve efficiency and profitability in IT and e-commerce holdings. When Verdane VII acquired Compricer, the company was in a healthy position, yet several areas were identified for improved performance. We are pleased with Verdane VII's contributions during the short holding period, helping to launch the product Private Loans to the platform, improve the sales process, and align the ownership agenda. We think that the acquisition by a strong media group is a strategic fit for the company,” says Henrik Aspén, Partner at Verdane Capital Advisors.

During Verdane VII’s two year period as a shareholder in the company, Compricer doubled revenues, increased profitability five-fold, and expanded its offering of product comparison services.

Compricer will be joining Schibsted Tillväxtmedier and Schibsted’s network of Swedish online sites, which includes the online newspaper and the online classifieds site The increased traffic this network can provide to Compricer should further enhance its market position and revenues.

“With Schibsted’s strength in online & offline media, Compricer will be able to reach more consumers and help them make good decisions in their personal finances. It will strengthen Compricer’s position as the leading comparison service for financial services in the Nordics,” says Jakob Tolleryd, Founder & CEO of Compricer.

For further information, please contact:

Henrik Aspén, Verdane Capital Advisors or +46 703650400
Jakob Tolleryd, founder & CEO Compricer or +46 709642380

About Compricer
Compricer is a comparison service with a broad product portfolio in the personal finance segments with 25 different categories, and particularly strong in insurance, electricity & unsecured loans. In 2012 Compricer had revenues of close to SEK 70 million, and has 120 employees.

About Verdane Capital Advisors
Verdane Capital Advisors has over 25 years experience in the venture capital and private equity market as advisor to Verdane Capital funds. The funds act as liquidity providers for owners of unlisted assets, primarily by acquiring portfolios of unlisted companies, but Verdane Capital funds also selectively invest directly in medium-sized individual companies. The committed capital in the funds advised stands at approximately €650m, with a total of approximately 100 holdings in five different funds. Verdane Capital Advisors has 21 professionals in offices in Helsinki, Oslo and Stockholm. Example investments include BytHjul, Codenomicon, Liaison Technologies, Mathem, Resman, Wireless Maingate and MJP Marine Jet Power. Examples of earlier investments are Aquagen, Coding Technologies, Chipcon, DIBS, Nacre, Opera Software, Reslink and TradeDoubler. For more information please visit