Verdane acquires Hylte Jakt och Lantman and to create leading niche e-tailer in forestry, gardening, hunting & outdoor

29 Sep, 2018

Verdane Edda has acquired majority stakes in, an e-tailer of professional machines and tools for forestry and gardening, and Hylte Jakt och Lantman, a retailer of forestry and gardening tools as well as outdoor accessories that include hunting gear. The companies will be merged with the goal of establishing a leading Nordic niche e-tailer, with potential for further add-on acquisitions.

Founded in 2000, Maskinklippet had revenues of 86 MSEK in 2017 and currently targets the Swedish B2B and B2C gardening and forestry market. Hylte Jakt och Lantman (Hylte), established in 1911, targets the market for hunting, forestry, garden machinery and outdoor accessories with sales in Sweden, Denmark and Finland. 2017 revenues stood at 217 MSEK.

Anders Carlsson, CEO of Hylte, will assume the role of CEO of the newly established group in addition to his current role. Stefan Olsson, CEO of, will lead the group’s forestry offering.

“This is a very exciting time for both me, Stefan and our new merged team. The merger is a fantastic opportunity to strengthen our market offering and expand our business, and we look forward to working closely with the team at Verdane to make that happen”, says Anders Carlsson.  

With long experience from the sector, a wide assortment and strong relationships with key suppliers, the new group’s partnership with Verdane is well-positioned to capture attractive growth opportunities in the Nordics driven by increasing online penetration in B2C as well as B2B markets.

“Both Hylte and Maskinklippet are at a stage where Verdane’s Nordic presence and experience from over 40 e-commerce investments, can help unlock significant potential. I look forward to working closely with Stefan and Anders to accelerate the growth of the group to build a Nordic market leader in their respective niches”, comments Daniel Ahlstrand, responsible at Verdane Edda Advisors for the investment.

The parties have agreed not to disclose the transaction value.

For more information, please contact:

Hylte Jakt och Lantman: Anders Carlsson, CEO, +46 723 10 22 21

Verdane Advisory Group: Frida Einarson, Head of Business Development and IR,, +46 70 244 20 83


About Hylte Jakt och Lantman
Hylte Jakt och Lanman was founded in 1911 and offers products within forestry, hunting, agriculture and pet food. Headquartered in Hyltebruk, Halland, Hylte Jakt och Lantman is currently active in Sweden, Finland and Denmark, with a revenue of 217 MSEK in 2017.

About Maskincenter and
Established in 2000, is a part Maskincenter Blekinge and sells a wide assortment of forestry, gardening, construction and workshop equipment. Headquartered in Mörrum, Blekinge, targets the Swedish market, with a revenue of 86 MSEK in 2017.

About Verdane
Verdane funds provide flexible growth capital to fast-growing software, consumer internet, energy or high-technology industry businesses, through both minority and majority investments in individual companies and portfolios. Verdane funds act as ambitious, active, and long-term owners, helping management teams and companies accelerate and sustain growth by leveraging the Verdane advisory team’s unrivalled technology capabilities and proven track record in driving business value. Verdane funds’ and SPVs’ current portfolio of 40 core companies includes Boozt, EasyPark, Desenio, inRiver and Mathem.

Verdane Advisory Group has 35 employees working out of offices in Copenhagen, Helsinki, London, Oslo and Stockholm.

For more information, please visit